Available Candidate

Senior Director Marketing

Desired Role: Vice President, Marketing

Pre-screened

C-1397

Florida

Preferred Location

Franchise Experience:

11 to 15 Years

Preferred Job Type:

Current Career Level:

Field of Expertise

Brings experience building brands: global brands. She was responsible for leading brand, consumer, menu, creative, insights, digital with brand partners. Has a collaborative, cross-functional experience ideating, championing, and building brands and commercial models, always with a growth mindset.

Most recently served as the Senior Director, Marketing for a global QSR brand, where she led brand, digital, social growth with franchisees outside the US and had the opportunity to open new markets.

Previously served as the Director of Marketing for another International franchise brand, where she led marketing with franchisees across 17 countries in Central/South America and Caribbean. She had the opportunity to launch non-traditional formats, bringing new channel sales to consumers. She ideated, championed, and built a Marketing Advisory Council with key thought leaders to drive a faster business agenda.

Served as the Senior Director Marketing for a financial franchise focusing on driving brand awareness with the money remittance business to/and from the United States. She focused on leveraging non-traditional, multi-cultural advertising to maximize brand awareness with the targeted diaspora to drive foot traffic into the different retailers.

Lisa joined global QSR franchise brand platform, where she achieved consecutive years of sales and transaction growth, focused on driving menu vision and daypart management, calendar planning and working closely with advertising agencies to define its brand positioning.

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